Love’s Travel Stops & Country Stores launched a new private-label brand made for travelers. Traverse Travel Gear is designed to be a mix of road trip essentials and pieces to maximize comfort while on the go, the Oklahoma City-based retailer said.
The initial product offering includes a neck pillow, a traditional-sized blanket and a smaller, lightweight throw blanket. Traverse Travel Gear products are now in 450 Love’s stores nationwide. Prices range from $14.99 to $19.99.
“Love’s loyal customers expect a brand they can trust,” said Eddie Burt, chief supply chain officer at Love’s. “That’s why we prominently place Love’s private brand products within our stores. Our customers recognize Love's as the heart of the highway and look to us for premium alternatives at a value. We’re proud to make our products available to customers as they traverse our network of 600-plus stores nationwide.”
The products were designed based on customer feedback and demand to get them back on the road quickly and comfortably, Love’s said. They come from OKEO-TEX certified production facilities, which ensures textiles are safe from harmful substances, rigorously tested for quality and ethically produced, Love’s said.
In the coming months, Love’s will roll out additional products, like the Traverse Travel Gear three-in-one backpack and the Traverse Pro Series, which includes tactical flashlights and cooling gel seat cushions.
Love’s has more than 400 private-label products.
- Love's Travel Stops & Country Stores is No. 16 on CSP’s 2024 Top 202 ranking of U.S. convenience-store chains by store count.
The company operates 649 travel centers and convenience stores in 42 states.
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