CHICAGO — Beer brewer Miller Lite and Latin music artist J Balvin are teaming up to create a clothing and merchandise line “inspired by the vibe, look and culture of one of the most authentic spots in the community-the bodega.”
The BodegaWear streetwear collection designed in collaboration with J Balvin features 10 pieces, including a bucket hat that doubles as a beer bucket to keep a six-pack cold, a socks and slides combo, a signature J Balvin varsity jacket and more.
Miller Lite will donate all proceeds of BodegaWear sales to Accion Opportunity Fund to help support bodegas, corner stores and Latino-owned businesses.
“Bodegas are much more than stores—they’re neighborhood hubs that truly bring people together. So, when we decided to launch a merch collaboration with J Balvin, we wanted to pay tribute and give back to these beloved, local institutions and the way people effortlessly combine street style and comfort on their bodega runs,” said Sofia Colucci, vice president of the Miller family of brands. “Whether it’s heading out to grab a snack or a six-pack of Miller Lite, we hope BodegaWear encourages drinkers to live authentically and find their Miller Time no matter where they are going.”
Each piece was designed to encourage drinkers to celebrate “It’s Miller Time,” and in this case, “Es Jose Time,” the company said.
“For millions of people, a stop at the bodega is part of their daily routine,” said José Balvin. “It’s a space deeply rooted in community, where you always know what you’re looking for but never know what you’re going to get—a place where street style meets convenience. This collection is reflective of that easy but functional vibe.”
The collection will be available at www.esjosetime.com/bodegawear beginning July 26, while supplies last.
San Jose, Calif.-based Accion Opportunity Fund works to create an inclusive, healthy financial system that supports the nation’s small business owners by connecting entrepreneurs to affordable capital, educational resources, coaching and networks. Through partnerships and outreach strategies, it reaches entrepreneurs of color, low-income entrepreneurs and women, who often lack access to the financial services they need to build and grow their businesses.
Miller Brewing Co. was founded in 1855 by Frederick J. Miller when he purchased the Plank Road Brewery in Milwaukee. It is part of the North America business unit of Molson Coors Beverage Co., Chicago.
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