7-Eleven Inc. has rolled out the 7-Eleven x Hot Wheels collection, which features a lineup of collectibles including the first-ever branded Hot Wheels die-cast car—a Silver Series Toyota Supra with 7-Eleven branding.
The convenience-store retailer “is flashing back to the glory days of die-cast dreams for an epic collaboration with Mattel Inc.,” the company said.
The release features two exclusive products: the Hot Wheels Silver Series Toyota Supra and a limited run of custom 7-Eleven-themed “fingerboard” toy skateboards in two designs. These items are available in-store at participating 7-Eleven, Speedway and Stripes locations nationwide and on 7Collection, the retailer’s official online merchandise shop.
The 7-Eleven Hot Wheels Silver Series Toyota Supra is a 1:64 scale die-cast toy car inspired by ‘90s era racing. “Wrapped in 7-Eleven’s iconic imagery from front to back, this limited edition drop puts a 7-Eleven spin on a Hot Wheels classic,” said the retailer.
The two 7-Eleven-themed Hot Wheels Skate designs come with a pair of removable skate shoes.
To celebrate the launch, 7-Eleven is rolling out a limited-edition collection built around the Silver Series Toyota Supra. Available on 7Collection, the merchandise features retro-inspired graphics, streetwear silhouettes and nods to convenience-store “legends.”
Fans can also shop exclusive Cars of 7-Eleven Collection gear including limited-edition t-shirts, sweatshirts and pins designed for everyday wear and “statement-making style.”
“We’re excited to partner with Hot Wheels, another iconic brand that, like 7-Eleven, has fueled imaginations and created lasting memories for generations,” said Marissa Jarratt, executive vice president and chief marketing and sustainability officer at 7-Eleven. “Whether you grew up racing Hot Wheels cars or grabbing a Slurpee drink after school, this collaboration kicks things into high gear by bringing together two culture-shaping brands to create something nostalgic, unexpected and undeniably fun for all ages.”
Mattel is a toy and family entertainment company with iconic brand including Hot Wheels, Barbie, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, Polly Pocket and Barney, as well as other popular properties .
- 7-Eleven is No. 1 on CSP’s 2025 Top 202 ranking of U.S. c-store chains by store count.
Based in Irving, Texas, 7-Eleven operates, franchises or licenses more than 13,000 convenience stores in the United States and Canada. In addition to 7-Eleven c-stores, 7-Eleven Inc. operates and franchises Speedway and Stripes c-stores and the Laredo Taco Company and Raise the Roost Chicken and Biscuits restaurant brands.
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