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PackBev E-News

Beverages

Rating the Super Bowl’s Beverage Ads

 By Steve Holtz on Feb. 08, 2016

Helen Mirren, superheroes, that puppymonkeybaby thing: See them all here

Beverages

Blog: Kroger Takes Control of Its Liquor Aisles

 By Steve Holtz on Feb. 07, 2016

Retailer launches alternative to supplier category-captain system

Beverages

Just How Impulsive are Beverage Shoppers?

By Steve Holtz on Feb. 01, 2016

Study offers data, tips to drive additional sales from the cold vault

Beverages

3 Ways the Beverage World Changed in 2015

By Steve Holtz on Jan. 31, 2016

Or, how the biggest brands in the U.S. are driving toward world domination

Beverages

Getting Millennials Into the Beer Cave

By Steve Holtz on Jan. 25, 2016

Tips to capture a generation of consumers that shops differently

Beverages

Blog: What Will Be the Next Big ‘Energy’ Play?

By Steve Holtz on Jan. 24, 2016

Manufacturers take another look at products to wake up consumers

Beverages

The Year in Beer

By Steve Holtz on Jan. 11, 2016

New products, acquisitions and the mother of all merger deals made for an eventful 2015

Beverages

Energy Drinks, Beer Winners in December

Jan. 10, 2016

Best-growing brands include Monster, Rockstar, Constellation

Beverages

Top 5 Beverage Stories of 2015

By Steve Holtz on Jan. 03, 2016

Keurig, Coke and AB InBev shake things up, but one major category shift tops the liquid leads

Beverages

Three Macrotrends Driving Beverage Sales Today

By Steve Holtz on Dec. 21, 2015

Analyst Nik Modi is bullish on the convenience-store industry, and much of what helps him maintain a rosy outlook can be distilled to the trends that are driving beverage sales in c-stores.

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