On Feb. 26, 2018, Cinnabon launched a new cold-brew coffee line in cinnamon roll, vanilla and salted caramel flavors. In a unique twist, Cinnabon is both partner with and competitor for c-stores: The Atlanta-based bakery company’s products emerged in c-stores in November 2016, specifically Pilot Flying J, to help “food-forward c-stores become destinations for fresh bakeries,” according to a company statement at the time. “I usually get their coffee, and it’s always amazing,” one consumer said. “Just the right amount of everything.”