From expressing its concern for employees and consumers to donating thousands of masks at a time when the shortage for medical professions was peaking, 7-Eleven Inc. took the lead early in demonstrating how essential businesses could continue to serve their customers and take a leadership role in their communities. The chain was quick to adopt new safety precautions, including sneeze guards, more frequent sanitizing and doing away with self-serve foodservice, while at the same time promoting its delivery capabilities as an alternative to coming into a store at all.
And as a franchised chain, individual franchisees had opportunities to better infuse themselves in their communities. A 7-Eleven Heroes page on 7-Eleven’s website calls out franchisees who fed those in need and donated to first responders and medical staffs.
“Our goal is to provide customers with a safe place to shop, plus value at a time when they need it, and convenience.” —Alyson Blandy, Senior Director
Franchisee Raman Saini, his wife a registered nurse, donated 100 pizzas to hospital workers in Dallas.
Hometown Heroes - 7-Eleven Tribute from Winsight, LLC on Vimeo.