Under her watch, 7-Eleven's marketing successes include the award-winning 2007 summer campaign tied to the release of The Simpsons Movie, the packaging [image-nocss] and promotion of 7-Select, the company's private-label brand; an aggressive grassroots and social-media program; and the just-introduced digital signage network.
"In this expanded role, Rita's leadership will enable 7-Eleven to achieve its objective of satisfying customer convenience through better understanding of our customers" said DePinto. "Her expertise, experience and creativity will support 7-Eleven in growing its market share by awareness and exposure of 7-Eleven's proprietary businesses of fresh food and beverages, like Slurpee drinks and coffee. She will lead the further development of our brand and take our marketing efforts to the next level."
Bargerhuff has rapidly moved up the marketing ranks since joining 7-Eleven in 2005 as a marketing director, responsible for fresh foods, the company said. She was promoted to senior director of marketing and later named marketing vice president in 2007.
Before joining 7-Eleven, Bargerhuff was national marketing director at Greyhound Lines Inc. In this role, she led the initiative to sell and promote web-based tickets and directed national advertising and promotion programs to increase ticket and service revenue.
Her initial marketing experience was in package goods as a product manager at Nestle Purina Pet Care Co. While there, Bargerhuff led strategic initiatives to grow the pet food segment and, ultimately, led the marketing function for its category development group.
She began her professional career as a systems consultant with Price Waterhouse.
Dallas-based 7 Eleven operates, franchises or licenses some 7,900 7-Eleven stores in North America. Globally, 7-Eleven operates, franchises or licenses more than 36,900 stores in 15 countries. During 2008, 7-Eleven stores worldwide generated total sales of more than $53.7 billion.
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