9 C-Store Retailers That Played the Fool on April 1
By Greg Lindenberg on Apr. 03, 2017CHICAGO -- With the Trump era’s “fake news” trend making the genuine article ever harder to spot, convenience-store retailers merrily joined the ranks of April Fools’ Day pranksters with some wacky entries posted on social media.
Click through to view some of the April 1 offerings from retailers. Were they funny?
7-Eleven Canada
Burnaby, B.C.-based 7-Eleven Canada, open 24 hours, 365 days a year, announced “new hours”: 7:00 a.m. to 11:00 p.m.
ampm
La Palma, Calif.-based ampm unveiled “the newest weapon in the war on thirst: the Helmug.”
Couche-Tard
Laval, Quebec-based Alimentation Couche-Tard, which is rebranding its c-stores worldwide to Circle K except in Quebec, said it is changing the name of its Couche-Tard-branded c-stores in that Canadian province to “Early Risers,” and tweaked the hairstyle of its iconic red owl logo to reflect that.
Family Express
Valparaiso, Ind.-based Family Express, home of the Square Donut, rolled out “Diamond Donuts.”
Kwik Trip
La Crosse, Wis.-based Kwik Trip introduced scented candles, including Karuba Coffee, Elite Day, Glazers, Chicken Sandwich and Clean Restroom.
Mapco
QuikTrip
Tulsa, Okla.-based QuikTrip spoofed the announcement of its summer drink prices.
Stewart’s Shops
In a “pour attempt at humor,” Saratoga Springs, N.Y.-based Stewart’s Shops introduced a new product, a hot version of its cold brew.
SuperAmerica
Woodbury, Minn.-based SuperAmerica announced a new made-to-order menu item: tofu.
CSP
CSP Daily News also got into the act, offering some fake news headlines of its own in a special Saturday edition.