OAKBROOK TERRACE, Ill. -- Two months after shaking up the convenience-store industry with its first-ever, in-depth look at what consumers really want out of c-stores and directions on how the industry can get there, the complete Executive Summary of CSP’s 2015 Consumer Report produced by Technomic is now available to readers.
The report titled “Future-Focused: Next-Level Convenience Retailing” underscores the importance of continuous change for retailers and highlights shoppers’ desires for key categories.
After being featured in the ground-breaking January issue of CSP magazine and in a seven-part series on CSP Daily News, the complete 22-page Executive Summary is now available to readers via CSPnet.com.
With results that show consumers want retailers to evolve and to embrace freshness, cleanliness, healthy, mobile, loyalty and value, this complete report will help retailers take their c-stores to the next level by featuring key insights into consumer preferences, habits and intentions. It’s retailers’ opportunity to learn more about how to promote continuous growth and success in this highly competitive and constantly evolving market.
“This is the first time CSP has offered access to a complete executive summary of its exclusive research,” said Mitch Morrison, vice president and group editor of CSP Business Media. “This is an opportunity for readers to really dig into the research and uncover ideas and solutions for themselves.”
The report includes in-depth looks at foodservice, tobacco preferences, store formats, loyalty, fuel brands, the consumer’s purchasing decision and more.
Click here to access the free executive summary now!
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