CST’s New, Fresh Look (Slideshow)

Go inside the “simply fresh, always friendly” rebranded Corner Store Market

Melissa Vonder Haar, Freelance Writer

corner store opening

SAN ANTONIO -- CST Brand’s new convenience-store model is a large-format location featuring an extensive made-to-order menu, ample seating and fresh produce.

The c-store retailer unveiled the new logo for its Corner Store retail locations and its first-ever Corner Store Market this past week, along with a new service promise for its 1,000-plus locations nationwide: “Simply Fresh. Always Friendly.”

In attendance for the logo and Corner Store Market unveiling were hundreds of CST team members, including chairman and CEO Kim Lubel.

“Looking to the future of our industry, it’s crucial that Corner Store continue to establish a clear retail identity broader than our fuel offerings,” Lubel said. “Inside our stores, food and beverage sales are a vital, stable profit generator for us. With this exciting brand initiative, we are looking to not only expand those offerings, but to call more attention to the great food, beverages and service we already offer.”

Here’s a look at the day’s festivities in San Antonio:

Part of CSP's 2015 Convenience Top 101 retailers