GRAND RAPIDS, Mich. -- D&W Fresh Market in Caledonia, Mich., opened its first D&W Quick Stop convenience and fuel center, developed by Spartan Stores Inc., on Dec. 19, 2006.
Gasoline is a natural addition to our one-stop-shopping strategy for customer convenience. This service is important to today's consumers and central to our commitment to being a neighborhood supermarket, said Ted Adornato, executive vice president of retail operations at Spartan Stores.
This new Quick Stop is part of the variety of products and services [image-nocss] D&W offers to make it easier for time-starved consumers to satisfy their shopping needs in one location, the company said. The fuel and convenience center offers lottery tickets, beverage and food items including deli sandwiches and doughnuts made in the adjacent supermarket, as well as various promotions and discounts for D&W supermarket shoppers.
It is open from 6 a.m. to 11 p.m., seven days a week, and it accepts debit and credit cards at the pump.
D&W Fresh Market also offers the Fuel Rewards program. Fuel Rewards are various promotions and discounts that are offered to customers when they purchase specific items in the supermarket. Customers receive a discount ticket at the checkout that can be scanned at a D&W Quick Stop pump for redemption. Weekly fuel reward offers are found in D&W Fresh Market ads.
The grocery-and-gasoline combination is not new to Spartan Stores as it currently operates six Family Fare Quick Stops in Michigan.
The company said it is evaluating locations for future Quick Stops under both the Family Fare and D&W banners. Selling gasoline and groceries is a way to stay competitive in the market and helps build customer loyalty, it said.
Grand Rapids, Mich.-based Spartan Stores is a major grocery distributor with warehouse facilities in Grand Rapids and Plymouth, Mich. It distributes more than 40,000 private-label and national-brand products to more than 350 independent grocery stores in Michigan, Indiana and Ohio. Spartan Stores also owns and operates 68 retail supermarkets and 19 deep-discount food and drug stores in Michigan and Ohio, including D&W Fresh Markets, Family Fare Supermarkets, Glen's Markets and The Pharm.
Separately, CEFCO Convenience Stores, a unit of Fikes Wholesale Inc., Temple, Texas, opened a new truckstop and convenience store in Cameron, Texas, on December 21, built adjacent to an older store, which has been closed. Area residents and customers call it the Hilltop store.
The location is almost three times the size of the old store, the company said, and it has a trucker's lounge with a 50-inch plasma TV. The lounge also has a game room, several telephones and computer access stations and a DAT terminal so new loads can be easily located. It also has a laundry and showers.
The new facility has 11 gasoline fueling positions offering No-Lead, No-Lead Plus and V-Power 93 octane Premium, as well as five diesel fueling positions offering Ultra-Low-Sulfur Diesel.
Clem Mikeska'a Bar-B-Q will open in February, the company said.
Fikes Wholesale has more than 60 company-owned locations in Texas.
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