SAN RAMON, Calif. -- Chevron Products Co., a division of Chevron USA Inc., recently reached the milestone of its 500th franchised ExtraMile convenience store.
Since the first store opened more than 10 years ago, Chevron has more than 755 company-owned and franchised locations throughout California, Oregon and Washington.
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The ExtraMile concept offers franchisees “a proven and effective system to help them develop and manage a successful business. Franchisees benefit from the value of the Chevron network, in the areas of cost reduction, efficiencies of scale, marketing and operations support and technology. Each ExtraMile location is designed to be friendly and efficient with clean layouts, thoughtful organization and clearly defined food and beverage displays that help draw in consumers time and again,” the San Ramon, Calif.-based company said.
The ExtraMile concept highlights four destination categories that appeal to the heavy c-store user (someone who comes into the store an average of 20 times a month, up to three times per day): beverages, coffee, foodservice and tobacco.
The HydraZone display showcases a variety of energy drinks and enhanced beverages at the front of the store.
Stores offer coffee, specialty coffee drinks and coffeehouse-inspired flavors through a relationship with Seattle’s Best Coffee.
The foodservice program helps stores capitalize on a high-margin category.
The stores offer a large selection of tobacco products.
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