GLENDALE, Ariz. -- Trying to keep up with Jeremy Gutsche’s intergalactic mind is like riding a tricycle at the Daytona 500—you pedal with all your might, but it won’t matter as race car drivers pass by you.
And so is trying to take in the “whir” of mental activity from the celebrated author and mastermind of Trendhunter.com. Gutsche spoke at Winsight’s 2017 Convenience Retailing University (CRU) conference in Glendale, Ariz.
In Gutsche’s world, earth is never static, and businesses that seek to protect their sacred cows will be left as sacrificial lambs.
One-time headliners such as Blockbuster, Kodak, Smith Corona and Blackberry lost relevance by embracing their present at the expense of tomorrow. Kodak developed a digital camera in 1975, yet tucked it away and stayed beholden to film. Blockbuster was on pace to acquire an emerging Netflix as it dabbled with the convergence of digital and brick and mortar, only to disband the former to preserve the latter.
So how does the Calgary native prepare us for a world where “we’re experiencing history’s highest rate of change and yet our brain is the production of 10,000 years of evolution”?
The answer is simple—combine a rocket ship, origami, a heart and a black scorpion …