Beyond Fiorentino's role as a member of the board of directors for the IFA, he is a regular speaker on franchise topics [image-nocss] within the IFA and served as chairman of the National Multi-Unit Franchise Conference from 2002 to 2005.
"We are excited to have someone with Rocco's talent and experience join the Swiss Farms team. I am confident that with Rocco driving the franchise development efforts we will be able to attract the very best multi-unit operators in the industry and expand the Swiss Brand with world class partners," said Paul Friel, CEO of Swiss Farms Stores.
Prior to joining Swiss, Fiorentino served as chairman and CEO of United Financial Services Group, based in Philadelphia. In 2006, Fiorentino became a founding member, president and CEO of Eagle Tax Services Group. Both United and Eagle are franchisors of financial services and tax preparation service, respectively, with nearly 200 offices operating nationwide.
Past experience includes president and CEO of Freedom Rings LLC, an area developer and multi-unit franchisee of Krispy Kreme Doughnuts for Pennsylvania, New Jersey and Delaware; president of Specialty Bakeries Inc., which became a subsidiary of New World Restaurant Group in 1996.
Fiorentino is the founder and chairman of The Little Rock Foundation, a nonprofit organization dedicated to serving children and young adults who are visually impaired and blind.
Broomall, Pa.-based Swiss Farms operates 13 corporate stores in Delaware and Chester County, Pa. Swiss Farms is a convenient replacement for the supermarket express lane, where customers pick up staples such as milk, bread, tea, produce, dinners, eggs, and more without getting out of the car. They drive up, order and drive away with the groceries.
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