Rutter's Opens 60th C-Store (Slideshow)

New location is one of the chain's largest

Rutter's 60th (CSP Daily News / Convenience Stores)

YORK, Pa. -- Rutter's Farm Stores has opened the doors at its 60th convenience store, its second in Dauphin County to serve customers east of the Susquehanna River. One of the largest in the York, Pa.-based chain, the 6,280-square-foot location is in Middletown, Pa.

The new c-store is open 24 hours a day, seven days a week and includes 12 fueling spaces and four high-speed truck diesel fueling spaces. The store also offers round the clock access to Rutter's food menu and gourmet coffee bar, free Wi-Fi and seating for 21 people. The store will also provide the Middletown community with convenient access to Rutter's iced teas and wholesome local dairy products.

"We are excited to open our newest Rutter's location in Middletown, Pa. The combination of our delicious award-winning foods, wholesome dairy products and high-quality fuels should resonate strongly with customers throughout the community," said Derek Gaskins, Rutter's chief customer officer. "Moreover, we believe our nationally ranked customer service, industry-leading technology, and the most dynamic fuel discount program in Central Pennsylvania, Rutter's Rewards, will deliver compelling convenience and value."

Customers will have access to the Rutter's Rewards program, which in addition to providing an instant three-cents-per-gallon discount, also allows customers to earn cents off per gallon fuel savings. They can redeem the fuel rewards up to 20 gallons, and the savings are unlimited. There are more than 1,800 qualifying products throughout the store, including all beverages, snacks, candy, electronic cigarettes and fresh-made menu items.

Most items on Rutter's signature food menu have Rutter's Rewards cents-off values assigned to them, including the new beef short-ribs, mahi-mahi fish tenders, chicken wings and Ultimate Burgers. The menu, which is available 24 hours a day, seven days a week, features bread baked fresh in the store daily, 100% Certified Angus beef burgers and meatballs, and first cut pastrami, brisket and corned beef.

Smartphone users can download Rutter's mobile app, which the company said is the convenience store industry's first, to access their Rutter's Rewards account, redeem mobile coupons, find Rutter's gas prices by store and play games to win free merchandise.