SAN ANTONIO -- Valero Energy Corp. plans to introduce a new branded station design called Vanguard, giving Valero marketers and distributors a fresh, contemporary look and an opportunity to further develop U.S. markets and strengthen customer loyalty, the company said.
The new look also allows marketers to explore new international markets, particularly in Mexico, Valero said. (Valero is among several oil companies with plans to enter the Mexican gas-station market. Other brands include Chevron, Arco, Mobil and BP.)
Valero considered and evaluated more than a dozen alternative designs in a national consumer survey. The new Vanguard design was the overall favorite with consumers; they liked its progressive and modern look that they considered clean, likable and safe, Valero said.
Vanguard will be available to the market during second-quarter 2018, the company said.
Here’s a look at Valero store designs, old and new …