Marketing Strategies

Convenience store marketing strategy ideas & news
NACS Cat Man McKenzie Zikias Miller

Panelists identify ways to improve category performance

nacs show

Speakers focus on tactical execution, maximizing campaign effectiveness

LAS VEGAS – Do the math. Seriously, spell it out on a sign. That’s what a panelist at a 2018 NACS Show educational session, Promotions That Work, said about enhancing the effects of product promotions, bundling and “two-fers.” Focusing on tactical execution, C.J. Watson, vice president of retail...

Woman in convenience store

Consistency is key to this East Coast retailer’s approach to driving shoppers in-store

CHICAGO -- Traditionally, 60% of profit in a convenience store comes from fuel and 40% comes from inside sales. But when those numbers are flipped? “That’s when we really make hay,” said Leroy Kelsey, director of research for NACS, at an education session at the 2017 NACS Show titled Getting People...

Teapot gas station

Stranger things afoot at the convenience store

GasBuddy logo
Many fuel and convenience store brands have a lot of room to grow when it comes to using data and analytics to make smart, informed decisions.
With rising mobile usage and the explosion of social networks, consumers are looking to fresh, relevant content, such as local business reviews to decide where to dine and shop.
Convenience Store

Industry heavyweights are making bold moves outside the United States to boost business, differentiate their brand and stay ahead of the competition

Convenience store customer

Retailers must master these imperatives to best competitive channels and overcome challenges

consumer regional variation

What flies in the South and wins in the West?

Exclusive CSP-Technomic study reveals how to meet customers' needs, from Sacramento to Syracuse.