Panelists identify ways to improve category performance
Speakers focus on tactical execution, maximizing campaign effectiveness
LAS VEGAS – Do the math. Seriously, spell it out on a sign. That’s what a panelist at a 2018 NACS Show educational session, Promotions That Work, said about enhancing the effects of product promotions, bundling and “two-fers.” Focusing on tactical execution, C.J. Watson, vice president of retail...
Consistency is key to this East Coast retailer’s approach to driving shoppers in-store
CHICAGO -- Traditionally, 60% of profit in a convenience store comes from fuel and 40% comes from inside sales. But when those numbers are flipped? “That’s when we really make hay,” said Leroy Kelsey, director of research for NACS, at an education session at the 2017 NACS Show titled Getting People...
Stranger things afoot at the convenience store
Industry heavyweights are making bold moves outside the United States to boost business, differentiate their brand and stay ahead of the competition
Retailers must master these imperatives to best competitive channels and overcome challenges
What flies in the South and wins in the West?