Company News

Burger King Twitter Feed Hacked

Chain not sold to rival McDonald's

MIAMI -- Burger King said Monday that it reached out to Twitter to suspend its account after it was hacked, said the Associated Press.

Starting just after noon Eastern time on Monday, the fast-food company's Twitter picture was changed to a McDonald's logo, the background picture changed to McDonald's new Fish McBites product and the account tweeted that it had been sold to rival McDonald's.

Some posts from the account contained racial epithets, references to drug use and obscenities. The account has also tweeted: "if I catch you at a wendys, we're fightin!"

Burger King Worldwide Inc. spokesperson Bryson Thornton told AP that the company reached out to Twitter administrators to suspend the account. The account has not posted since about 1:15 EST.

The Miami-based company said that it plans to post a statement on Facebook to apologize, especially for the offensive posts. It hopes to have the account back up soon.

Oak Brook, Ill.-based McDonald's is the world's leading global foodservice retailer with more than 34,000 locations serving more than 69 million customers in 119 countries each day.

Burger King operates in more than 12,600 locations serving more than 11 million guests daily in 83 countries and territories worldwide.

Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Foodservice

Opportunities Abound With Limited-Time Offers

For success, complement existing menu offerings, consider product availability and trends, and more, experts say

Snacks & Candy

How Convenience Stores Can Improve Meat Snack, Jerky Sales

Innovation, creative retailers help spark growth in the snack segment

Technology/Services

C-Stores Headed in the Right Direction With Rewards Programs

Convenience operators are working to catch up to the success of loyalty programs in other industries

Trending

More from our partners