CRU Exclusive: Inside QT and RaceTrac
See what visiting retailers have to say about two of the industry’s top chains
DALLAS -- Retailers attending CSP’s Convenience Retailing University (CRU) caught the latest prototypes Wednesday of two of the channel’s premier chains: QuikTrip and RaceTrac.
Here’s a quick snapshot of each store and what retailers had to stay:
QuikTrip's Gen 3 convenience-store model in Richardson, Texas, is 5,700 square feet, features 10 fuel dispensers, 11 cooler doors and is designed like an eagle with a center entrance flanked by entranceways at each wing.
- “Superior commissary. I can’t price snacks this cheap,” one operator said of a chocolate-covered Rice Krispie clone retailing at $1.49.
- “They have [foot-traffic] drivers everywhere. Go left, you get tea and fountain; go right, and you have coffee. Clever.”
- “Very symmetrical. Each point in the store has a destination.”
- “Great mix of [major] brands and their own private label. You can tell that QT is the brand.”
- “Cool lighting. It shifts depending on the theme within the store.”
- “Great kitchen, better than what I remember a couple years ago.”
- “Pairings are really strong: candy and snacks with coffee.”
- “Store associates are active, always moving: cleaning, greeting.”
- “It felt tight, a bit claustrophobic.”
- “Because they have so much stuff, the store feels smaller than its true size”
- “You kind of walk past the automotive and newspapers.” [They appear to the immediate right upon entering through the store center.]
- “Don’t like that they moved the checkout from the middle of the store. Now you walk right past them when you come through.”
- “QT is famous for their customer service, but I think they lost something by moving the checkout. You don’t get that big Hello!”
CONTINUED: A Look Inside RaceTrac's RT6K