PLANO, Texas -- Crossmark has announced the appointment of Jim Norred as president of its Marketing Solutions Group.
The group provides marketing solutions to address the challenges that brands experience every day. It includes marketing expertise through Marketing Werks and PromoWorks, as well as Twin Oaks, a leading shopper marketing agency that is co-owned with MARS Advertising. In addition, Crossmark's Insights team also falls under Norred's leadership.
"In today's omnichannel world, it's critical to influence behavior across the entire spectrum of touchpoints," Crossmark CEO Ben Fischer said. "Jim has the experience to impact in store and out of store through highly effective shopper engagement, brand activation and merchandising, as well as the ability to integrate the digital world to engage and influence shoppers along the path to loyalty."
Norred most recently served as executive vice president of corporate development, with responsibility for client services, business development, insights and corporate marketing. Prior to that, he served as the company's CIO. He also has served as president of G2, an integrated marketing joint venture that WPP acquired in 2008.
Plano, Texas-based Crossmark is a leading sales and marketing services company that provides growth solutions for consumer-branded suppliers and retailers. Expertise includes headquarters sales, retail merchandising, retailer solutions, shopper and consumer engagement, in-store events, experiential marketing, shopper marketing, in-store data collection and field intelligence and business insights.
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