Irving Oil Pumps Up the Fun to Invest in Retail Network

Promotion is largest in company’s history

Irving Oil Pump Up the Fun

SAINT JOHN, N.B. -- Irving Oil has launched Pump Up the Fun, a new retail promotional campaign, throughout its entire retail network to make fueling up with Irving Oil exciting and rewarding for customers this summer.

“Pump Up the Fun is the largest retail promotion in Irving Oil’s history,” said Sarah Irving, executive vice president and chief brand officer of Irving Oil. “It’s an exciting promotion, and we hope it encourages new and existing customers to fuel up at our locations all summer long.”

With Pump Up the Fun, Irving Oil provides customers with a collector card. Customers receive a game ticket after each purchase at a participating Irving Oil retail location. Each game ticket will give customers a chance for instant prizes and fuel discounts. They can also collect stickers inside the gaming ticket for a chance to win larger prizes including Ford Escapes, Can-Am Spyders and Sea-Doos. Gaming tickets that do not contain an instant prize will contain a PIN code that can entered online for chances to win daily prizes such as Irving Oil gift cards and grand prizes such as free gasoline for a year.

In addition to being Irving Oil’s largest promotion ever, Pump Up The Fun also signals the company’s renewed focus on investing in and growing its retail network to better serve its customers, it said. In the last two years alone, Irving Oil has invested more than $100 million throughout its retail network, including the rebuilds in Enfield, Nova Scotia, Bangor, Maine, acquisition of retail sites in New England, and the construction new retail locations in Quispamsis and Fredericton, New Brunswick.

Irving Oil plans to continue making significant investments in its retail network.

“Our desire to provide exceptional service to customers is what drives us every day, and it’s behind our decision to make these significant and ongoing investments into our retail network,” said Darren Gillis, general manager, sales and marketing operations. “We believe our valued customers across Eastern Canada and New England will appreciate these investments as it will enhance the offerings and conveniences available to them, down to the finest detail.”

Pump Up the Fun runs from June 22 to September 7, 2015, at all Irving Oil retail locations.

Irving Oil was founded in 1924 and is a privately owned regional refining and marketing company. It operates Canada’s largest refinery, in Saint John, N.B.. With more than 900 fueling locations, operations from 10 distribution terminals and a delivery fleet, Irving Oil serves wholesale, commercial and retail customers in Atlantic Canada, Quebec and New England.