CANASTOTA, N.Y. -- On June 12, the Oneida Indian Nation unveiled a newly remodeled and rebranded SavOn convenience store and gas station at Oneida Lake in Canastota, N.Y.
The Oneida Nation will roll out the new SāvOn brand at the remaining 12 locations through a multi-year rebranding initiative.
The rebranding of the central New York convenience-store chain includes a new, contemporary SavOn logo and several unique in-store features, including “PlayOn by SavOn,” a branded section of the store with more than 30 Las Vegas-style cash slot machines, a custom-made beer cave--which offers a variety of imported and domestic beer, including a large selection of craft brews such as Southern Tier, Lagunitas, 21st Amendment and Dogfish Head--and a state-of-the-art walk-in cigar humidor with more than 150 varieties of premium cigars.
While the Oneida Lake SavOn is the Oneida Nation’s third convenience-store location to offer cash slot machines, it is the first to introduce the new “PlayOn by SavOn” concept.
“PlayOn” is a twist on the SāvOn brand, encouraging customers to come in and play.
SavOn’s new logo, evocative of a handwritten, personal note, is more modern than the previous logo, which represented the convenience store chain for more than 20 years when the first SavOn opened in 1994. The refreshed logo emphasizes the value that customers will find with “Sav” written in a soft script font.
The Oneida Lake location will continue to offer competitively priced nonethanol gasoline, a wide selection of cigarettes and other tobacco products, and daily fuel promotions such as lower-priced gas with cash payment.
The Oneida Indian Nation is a federally recognized Indian nation in Central New York. The Oneida Nation's SavOn stores are located in Verona, Verona Beach, Sherrill, Oneida and Canastota, N.Y. The stores offer Daylight Donuts, Green Mountain Coffee, Abbott's frozen custard and Stone Hearth Bakery & Deli, among other products and services.
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