HOUSTON -- The American Marketing Association (AMA) Houston Chapter honored Phillips 66 US Marketing as the 2014 Marketer of the Year for Houston in a ceremony on March 5.
The final-round national judging panel selected Phillips 66 US Marketing from among the top scoring category finalists competing. The Phillips 66 US Marketing had won Best in Category in Energy earlier during the event.
To address the challenge of business-to-business customers bypassing their sales representatives during initial stages of the buying process, Phillips 66 US Marketing launched an online business-to-business digital marketing program to assist sales in acquiring new customers and retaining existing customers that included a campaign geared to cross-sell/up-sell the Convenience Store Alliance (CSA) to existing customers along with other tactical programs.
The campaign increased the number of customers adopting programs from an average of 16 customers per month to 103 and achieved an overall 246% increase in existing customers participating in the CSA program.
AMA announced 21 companies and organizations as Best in Category winners. Representing last year's overall Marketer of the Year, Dana Maurer, the marketing director for the Greater Houston YMCA, presented the award to Phillips 66 US Marketing's team.
Scores by a local judging panel composed of 14 marketing professionals and university educators determined the Best in Category winners announced at the event. These included Alley Theatre, BreWingZ, Burnett Specialists, Coldwell Banker United, REALTORS, Comcast Corporation, Emerus Holdings, Inc., Greater Houston Partnership , Houston Arts Alliance, Houston Texans, K9s4COPS, Lamar Consolidated ISD, Layne Christensen, McLemore Building Maintenance, Miller Outdoor Theater, Nurtured By Design, PKF Texas, Phillips 66 US Marketing, Royal Sonesta Houston, UAS International Trip Support, University of Houston and Ward.
AMA Houston is the area's premier professional marketing organization and the nation's largest AMA chapter. AMA Houston provides marketers the ability to remain competitive in today's business environment through networking events, special interest groups and real-world educational programs. Named Chapter of the Year six times in the last 11 years by AMA's international headquarters, AMA Houston serves 1,100 members with diverse marketing expertise from a variety of industries.
Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.