SAVANNAH, Ga. -- With two letters, Enmark Stations is making a branding change to reflect its broader fresh food and health commitments and its "expertise in driving the innovations needed to shape the future of the convenience-store industry." Enmark will effectively be doing business as “enmarket,” it said.
As reported in a 21st Century Smoke/CSP Daily News Flash, the company will unveil the new imaging and branding this week at one of its Savannah, Ga., convenience stores.
Many enmarkets will feature The Eatery, enmarket’s own food concept. The Eatery features fresh prepared foods such as burritos, sandwiches, salads, premium coffee and lattes, smoothies, rotisserie chicken and more. All items are made to order.
The Eatery also features new ordering technology that allows a customer to place their order on a self-service kiosk. This improves order accuracy and allows The Eatery cooks to prepare orders in less time. After submitting their order, customers can finish purchasing any other merchandise and pick up their order at the counter within a few minutes.
Q&A with Matt Clements, director of marketing at enmarket
Why did you decide to change the name and logo?
The organization looks much different now than what it did when the Enmark name first appeared in the 1980s. We’ve maintained the core values that the company was founded upon, but have morphed into something different with some significant changes in how we go to market.
Most of these changes have occurred inside the walls of Enmark over the last few years--both in the stores and in the office. We felt that it was time to make some changes outside of the walls to better reflect these internal changes. This starts with our name and logo, the first thing you see when you ride by one of our stores.
What does the new name and logo represent? Why was it selected?
The new name embodies the 52 years of our corporate history by keeping the name “Enmark” within the new name, enmarket. Enmark has always been recognized as a brand of friendly employees, quality fuel, and inexpensive gas and merchandise. But with the simple addition of two letters, we’ve included the word 'market' within our name, and that is more indicative of the type of stores we operate. The name was sitting there in front of us the whole time, and when we realized it, it didn’t take us long to embrace the idea to make the change. It seemed like a natural progression for our brand.
We softened up the logo and made some color modifications that better represent the current identity of our company. We also added a couple of leaves to the logo to accentuate the fresh and healthy elements of our brand.
How long will the rebranding take?
We will have all enmarket reimaging completed within one year.
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Will you be offering the same products or change due to the rebranding?
First, we will still offer the same core products that we’ve always carried. But there are certainly some additional product lines that we’ve begun to offer over the last couple of years.
We’re now operating 11 stores that prepare fresh food on site. We’ve added a whole new line of healthy snacks with more all-natural, organic, gluten-free and non-GMO options for our customers.
We’ve increased our delivery frequencies for products like fresh salads, sandwiches and produce so that we are able to keep the freshest possible products on our shelves all week long. We’ve also added take-home casseroles, rotisserie chickens and other take-home meal solutions for the customer on the go.
Moving forward, look for us to expand these offerings to more of our stores, and look for us to continue to find ways to make it more convenient for our customers to make healthy lifestyle choices.
What other changes are coming?
Many stores will see interior remodels and reimaging. We’ll be adding prepared foodservice to several locations. We’ve already begun upgrading technology to make transactions quicker for our customers. We’ll be upgrading some of the product offerings that have been a part of our business for many years.
New builds are on the horizon.
You’ll begin hearing music in more of our stores, something our employees really appreciate. Employee uniforms will change.
Why is health such an important focus for Enmark?
We believe that we all benefit when the collective population is healthy. When people are healthy, they are generally happier, less likely to become ill, more productive at work, eager to grow and learn… the list goes on. The ripple effects are felt throughout the economy and society. So we’ve simply tried to make it easier for consumers to make healthier choices at our stores while still giving them the option to make a more indulgent purchase if that’s the kind of mood they are in.
We don’t limit our focus on health to products in our stores, though. Events like the Savannah Bridge Run and the Encourage Health lunch series promote healthy lifestyles, so we’re happy to sponsor them to further increase health and wellness awareness in our community.
Founded as Interstate Stations in 1963 by Robert Demere and more recently known as Enmark Stations, enmarket is a family-run business based in Savannah, Ga., that operates 63 convenience stores and gas stations in Georgia, South Carolina and North Carolina.
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