Marketing Strategies

Convenience store marketing strategy ideas & news
Casa Ferrari Shell Carmel-By-The-Sea

Casa Ferrari, Carmel-By-The-Sea, Calif.

Automaker opens pop-up gas station in Carmel-By-The Sea

CARMEL-BY-THE-SEA, Calif. -- Ferrari continued to dominate the auctions surrounding this year’s Pebble Beach Concours d’Elegance—a 1964 250LM sold for $17.6 million and a 2005 Enzo that once belonged to Pope John Paul II commanded $6.05 million. But the Italian automaker took a decidedly off-the-...

Superior Petroleum Wayne Gas Station TV GSTV inOvationTV

Customizes inOvationTV content, media messaging to drive loyalty, in-store traffic

PITTSBURGH -- Superior Petroleum Co. said that its gas stations have customized the media messaging in Wayne and GSTV’s inOvationTV Media Platform for optimal customer segmentation. It said it has found that gasoline-dispenser media content aimed toward its female customers should focus on weather...

Business Accelerator Team BATeam Paul Reuter Kay Segal David Nelson

Reuter, Nelson, Segal combine extensive industry expertise to form Business Accelerator Team

SCOTTSDALE, Ariz. -- Three respected convenience-store industry veterans have joined together to create an advisory and business catalyst firm. CSP founder Paul Reuter, former CSP vice president Kay Segal and c-store study groups leader David Nelson have formed Business Accelerator Team (BATeam). “...

Phillips 66
LSI providing lighting, graphics, image upgrades for new branding programs
Acosta Univision Why Behind Buy Hispanic
Acosta, Univision release “The Why? Behind The Buy” U.S. Hispanic Shopper Study
Irving Oil Pump Up the Fun
Promotion is largest in company’s history
Mondelez holographic soccer ball
Using News America Marketing technology for multi-brand soccer promotion
Maverik Stadium Utah State University USU
What made c-store retailer reverse course on confidentiality strategy?
Donna Hood Crecca, Paul Jankowski, Ira Blumenthal, Pete Filiaci
The answers—five key consumer insights and seven tidy buckets—may surprise you
Stripes NASCAR
Also hosting neighborhood, summer events