Marketing Strategies

Convenience store marketing strategy ideas & news

Rollout follows successful trial in Bakersfield, Calif.

EL SEGUNDO, Calif. -- Fresh & Easy Neighborhood Market Inc. is rolling out its new Friends of Fresh & Easy "thank you" card to all its stores next week following a successful trial of the program at seven stores in Bakersfield. The card was well-received by customers during the trial, the...

Groups mark debit-card fee reform date with swipes of their own at Bank of America

WASHINGTON -- Merchants and their customers will save billions of dollars now that new Federal Reserve regulations cutting debit-card swipe fees roughly in half took effect October 1, according to the National Retail Federation. "Retailers across the nation are developing a wide range of innovative...

Gas prices sneak below $3 per gallon in a few states

NEW YORK -- For the first time in months, retail gasoline prices have fallen below $3 a gallon in some places, including parts of Michigan, Missouri and Texas. And the relief is likely to spread thanks to a sharp decline in crude-oil prices, said an Associated Press report. The national average for...

First location to sport racing brand opens in Romeoville, Ill.; more opening this week
Awarded with free food, free gasoline
Aloha Petroleum Ltd. unveiled the first "ground-up" version of a new prototype design for its convenience store fuel sites that highlights its local roots. .
West Coast Road Show to kick off nationwide meetings
Innovation, creativity crucial to lure today's diner, FARE panelists agree.
Investigation shows tainted fuel from terminal now out of system
Consumers' fuel purchases increasingly driven by discounts, rewards, rather than brand, quality.