Marketing Strategies

Convenience store marketing strategy ideas & news

Surveys point to altered spending habits, cuts in summer travel, uptick in interest in ethanol

[ Editor's Note : This is Part 2 in an ongoing series highlighting the issues surrounding high gas prices and their effect on the industry. To read Part 1, click here .] WASHINGTON -- With gasoline prices under the microscope, several new surveys provide insights into consumer spending patterns and...

Enhances RoadKing Club

WESTLAKE, Ohio -- TravelCenters of America (TA) is improving its RoadKing Club loyalty program for professional drivers by now issuing TA RoadMiles award points for all purchases made at TA restaurants and food courts at participating locations, the company said recently. Drivers can now earn...

Meanwhile, analyst suggests breakup into bite-sized units

NORTHFIELD, Ill. -- Kraft Foods Inc., maker of Lunchables kids meals and Oreo cookies, is trying harder to reach out to older consumers, the head of its North American Commercial Division said on Wednesday, according to a Reuters report. Many of the products in Kraft's portfolio have traditionally...

Study breaks down false premises of reward programs
Fante brings 25 years experience in coffee industry
Survey shows customers willing to pay more for improved packaging
Exploiting a growing category to abate the loss of disposable income
NBS providing processing services for Driver Payback