Marketing Strategies

Convenience store marketing strategy ideas & news
Pacific West General Store (CSP Daily News / Convenience Stores / Gas Station)

A c-store by the seashore with beach vibes glows on Pacific Coast Highway

LOS ANGELES -- When fuel retailers get a resigning bonus from their brand, it's safe to say most spend it in a fairly utilitarian fashion. Freshen up the paint, clean up the landscaping, maybe buy a few new fixtures and call it day. But Robert Munakash had bigger aspirations. A Los Angeles-based...

Royal Farms Baltimore Arena (CSP Daily News / Convenience Stores)

Will cross-promote in stores, chain says

BALTIMORE -- Baltimore's spending panel, the City Board of Estimates, voted unanimously Wednesday to change the Baltimore Arena's name to the Royal Farms Arena in exchange for about $1.2 million over five years, reported The Baltimore Su n. The Baltimore-based convenience store chain, which owns...

Todd Hale Nielsen GMDC (CSP Daily News / Convenience Stores / General Merchandise)

Todd Hale (left), Cheri Taylor, Lou Martire, Anna Mancini, John Jansen

Hale moderates GMDC conference session identifying top-performing GM categories

SAN ANTONIO -- "Consumer confidence is up, and we've exceeded the level of confidence we were at as the recession hit. When it comes to the retail landscape, an $802 billion market is up 1.3%, within the retail channels that we track. Drug is up 1.2% and Supermarket is up 1.1%," said Todd Hale,...

Patsy Lou Williamson (CSP Daily News / Convenience Stores / Gas Stations / Car Wash)
Patsy Lou dealership opens gas station, convenience store, car wash
AllOver Media Gas Station Radio (CSP Daily News / Convenience Stores / Gas Stations)
Enhances channel advertising presence
7-Eleven Belly loyalty app (CSP Daily News / Convenience Stores)
App will be available in more than 2,600 of chain's c-stores by year's end.
Cumberland Farms coffee
Musings on this year’s Mystery Shop winner’s new format stores
Self-serve fueling turns 50 (CSP Daily News / Convenience Store / Gas Station)
Self-service fueling turns 50
7-Eleven Hawaii (CSP Daily News / Convenience Stores)
Island chain undergoing $30 million makeover
Murphy Express Chute Gerdeman (CSP Daily News / Convenience Stores / Gas Station)
Firm details thinking behind its convenience store prototypes