More points also mean higher rankings. The loyalty ranks are, from lowest to highest, Fan, Friend and Freak. Higher rankings mean bigger rewards and perks.
Registration comes with customized rewards, exclusive offers, birthday offers and events in which members can earn double points. Customers start earning surprise freebies once they reach Friend level at 1,000 points. Members who reach 2,500 are branded as Freaks, and receive more rewards and offers, in addition to invitations to special events, chances to try new freebies and the chance to earn Sheetz swag.
Levels are calculated based off of activity during the past 12 months, and members can track their progress for the coming year online or through the Sheetz mobile app.
Altoona, Pa.-based Sheetz operates more than 500 convenience stores throughout Pennsylvania, West Virginia, North Carolina, Ohio, Maryland and Virginia.