PORT WASHINGTON, N.Y. -- More consumers are using online tools to order food, according to The NPD Group, a Port Washington, N.Y.-based global information company.
As more convenience-store chains launch mobile ordering apps, there is opportunity within the industry to take advantage of this changing trend in consumer behavior, and if c-stores don’t move to provide digital solutions for these customers, restaurants will.
“Digital ordering is now really all about the mobile app,” said Bonnie Riggs, NPD restaurant industry analyst. “Consumers are becoming increasingly comfortable using mobile apps; if restaurants or foodservice operators don’t have a mobile app, consumers may very well choose a restaurant that does.”
Here are three insights on how consumers are using mobile ordering apps and where c-stores fit in …