Alon Brands' Load-The-Code Hits the Road

Mobile app leverages successful Cars-4-Cause initiative

Alon Brands Load-the-Code mobile app (CSP Daily News / Convenience Stores)

DALLAS --Alon Brands, the supplier and marketer of ALON fuels, has launched a new Load-the-Code mobile application, making it easier for the chain's gas station and convenience store customers to enter to win prizes and vote to support local charitable organizations in the ALON network.

Available to iPhone and Android users, the free ALON Load-the-Code app allows customers to:

  • Enter to win free gas and other prizes, including a 2014 Ford F-150, by scanning a quick response (QR) code inside any participating ALON location.
  • Vote for deserving local charitable organizations to win cash donations from Alon Brands.
  • Earn badges for achieving key participation milestones.
  • Find the nearest ALON location.

In addition to giving away a new truck to one customer, Alon Brands will donate a total of $100,000 to meet specific needs of 10 community champion organizations this year. According to president and CEO Kyle McKeen, the philanthropic element of the program was inspired by the success of the company's 2013 Cars-4-Cause initiative.

"The Cars-4-Cause program introduced us to a number of fantastic organizations that are directly supporting the communities we call home. It also reminded us of the great financial need that exists among these groups," McKeen said. "So, this year, each organization has given us a wish list, and our customers are going to help us make those dreams a reality."

Charities selected as finalists include Alliance for Women & Children, Abilene, Texas; ECHO Inc., Farmington, N.M.; El Ranchito de los Niños, Los Lunas, N.M.; Las Cruces Gospel Rescue Mission, Las Cruces, N.M.; Lawton Food Bank, Lawton, Okla.; Lubbock Impact Inc., Lubbock, Texas; Opportunity Center for the Homeless, El Paso, Texas; Scottish Rite Children's Hospital, Dallas; West Texas Boys Ranch, San Angelo, Texas; and West Texas Food Bank, Odessa, Texas.

The Load-the-Code app features the mission and donation needs of each organization and gives customers the opportunity to vote for the charity they want to see win the largest donation from Alon Brands. Each customer is allowed one Load-the-Code sweepstakes entry and one charity vote per day through Sept. 30.

"We strongly believe that being an integrated part of the community is not only a wise business philosophy, but a necessary moral directive," McKeen said. "The Load-the-Code program enables us to reward our loyal customers and provide financial help to valuable organizations in our communities."

Based in Dallas, Alon Brands markets ALON motor fuel products at more than 800 gas station and convenience store locations.

Part of CSP's 2014 Convenience Top 101 retailers