SEATTLE -- The merging of digital and traditional retailing continued this week as Amazon and Google each threw fresh punches in their aggressive plans to expand into brick-and-mortar retail.
In one corner, Amazon announced a new partnership with Menomonee Falls, Wis.-based Kohl's, which will host Amazon mini shops in 10 of its locations. In the other, Home Depot has partnered with Google to allow customers to shop for Home Depot items through its Google Home smart speakers and Google Express website and mobile app starting this fall.
These announcements are further examples of the blurring of the lines between brick-and-mortar and online retailers. Amazon’s store-within-a-store concept will make it easier for consumers to purchase Amazon products without the wait time, and the devices consumers buy will encourage them to make more online purchases.
Home Depot’s partnership with Google, meanwhile, means that consumers will have another way to buy home improvement products online. The move sounds similar to Google’s recent partnership with Wal-Mart.
If tech companies continue to partner with brick-and-mortar retailers to more effectively hawk each other’s wares, what’s to stop convenience stores from forging similar partnerships? Would it be so strange to see Amazon technology sold in a Sheetz c-store, or to order Casey’s pizza through Google Home?
Click through for more details on these click vs. brick partnerships and the implications for c-stores …