ANN ARBOR, Mich. -- Domino’s Pizza and Ford Motor Co. announced that they have partnered to test how consumers handle autonomous delivery.
Convenience-store operators should be interested in the outcome of this test—not necessarily to track the growth of self-driving tech, but to assess consumer interest in autonomous delivery. A full 57% of consumers are not interested in autonomous vehicles, according to a survey by IAB. As such, Domino’s and Ford want to gauge how consumers react to having their pizza brought to them by something other than a human.
“We’re interested to learn what people think about this type of delivery,” said Russell Weiner, president of Domino’s. “The majority of our questions are about the last 50 feet of the delivery experience. For instance, how will customers react to coming outside to get their food? We need to make sure the interface is clear and simple. We need to understand if a customer's experience is different if the car is parked in the driveway vs. next to the curb.
"All of our testing research is focused on our goal to someday make deliveries with self-driving vehicles as seamless and customer-friendly as possible," he said.
Read on for more insights into how the testing will work and what it means for the future of delivery …