Behind Little Caesars' App-Based Ordering

Jackson Lewis, Associate Editor

Little Caesars

DETROIT -- Little Caesars is integrating mobile commerce and new in-store technology into its order-ahead and pickup process.

Customers can now make a customized order with the Little Caesars mobile app and pick up their order in a pizza vending machine the chain calls the Pizza Portal. The portal is a heated, self-service mobile-order pickup station. The service is named Reserve-N-Ready, a riff on the chain’s $5 Hot-N-Ready pizza.

The system combines convenience with mobile ordering, prepayment and heated self-service pickup. The new options are currently being tested in select stores, and Little Caesars aims to expand to other markets later this year.

Read on for more details on Little Caesars' new tech-focused Reserve-N-Ready program ...

The new grab-and-go

Little Caesars Hot-N-Ready Zone

To use Reserve-N-Ready, customers place an order and prepay on the Little Caesars mobile app. The app then notifies the customer when the order is ready. Reserve-N-Ready customers do not need to wait in line. They simply walk up to the Pizza Portal, type in a three-digit pin or scan a QR code, grab their pizza from the Portal and go.

Using the app does not limit customers’ options. They can choose from any pizza with their choice of toppings.

Technology and convenience

Little Caesars pizza

“The genuine purpose behind integrating advanced technology into our stores is all about improving the customer experience, and building on our convenience and quality,” said David Scrivano, president and CEO of Little Caesars. “We’ve spent a lot of time thinking about how to mesh mobile with our Hot-N-Ready model to improve on the ‘World’s Easiest Way to Pizza.’  We changed the pizza game when we introduced Hot-N-Ready. We think Reserve-N-Ready featuring our breakthrough Pizza Portal has the potential to do it again.”

A new kind of vending machine

Little Caesars

The Pizza Portal’s proprietary technology was co-developed with Apex Supply Chain Technologies, a leading provider of automated dispensing systems, exclusively for Little Caesars.

Based in Detroit, Little Caesars was founded in 1959 as a single, family-owned restaurant. Little Caesars has stores in 22 countries and territories worldwide, including in each of the 50 United States. The chain has been recognized as the highest-rated chain in terms of value for money spent for 10 years in a row according to a nationwide quick-service-restaurant survey from Sandelman & Associates.