NEW YORK -- Bolla Oil is installing inOvationTV at all of its gas station and convenience store locations, which are located in the New York market. Bolla Oil will be adding inOvationTV to more than 40 sites, some of which will be immediately retrofitted to existing stations, while others will be added as Bolla rolls out its new Wayne Ovation dispensers.
Gas Station TV (GSTV), a major national away-from-home television network at the pump, and Wayne, a GE Energy business and global innovator of fuel dispensers and technologies, said they will install their co-developed media platform, inOvationTV, at the Bolla Oil sites.
"GSTV is eager to work alongside Bolla Oil, as the company is a leader within the petroleum industry when it comes to premier stations and innovative technologies that consistently build strong customer satisfaction," said David Leider, CEO of Gas Station TV. "As a longstanding GSTV partner, Bolla Oil is the latest major fuel retailer to deploy inOvationTV to all of its stations. This latest commitment is a demonstration of the rapid adoption of inOvationTV occurring among leading retailers, and an endorsement of the value that the program provides for both retailers and their customers alike."
GSTV and Wayne launched inOvationTV in September with a Wayne investment valued at more than $50 million. Wayne's investment makes inOvationTV available to qualified stations free-of-charge, to be installed either as a retrofit to stations currently using Wayne's Ovation dispensers or to retailers installing new Ovation dispensers from the factory. inOvationTV will triple GSTV's monthly viewership to more than 70 million consumers, the companies said.
"We are thrilled to announce with GSTV the addition of inOvationTV to all of our locations, as the investment creates an exciting resource that will become an asset to help us connect with and deliver great advancements to our valued customers" expressed Harry Singh, CEO and chairman of Bolla Oil. "inOvationTV helps showcase the Bolla Oil philosophy and pledge to provide our customers with the unique experience of unexpected luxury."
Fuel retailers outfitted with inOvationTV can interest their customers with GSTV's exclusive content experience, including sports from ESPN, business and personal finance news from Bloomberg TV, local weather from AccuWeather, and GSTV's original social media television show, "Your Neighborhood."
Gas Station TV (GSTV) is the largest national away-from-home television network delivering a one-to-one consumer viewing experience. Since its inception five years ago, GSTV has grown from a five-station pilot in Dallas to 27 million monthly viewers at the pump in more than 100 U.S. designated market areas (DMAs) at the nation's leading gas retailers. With offices in Chicago, Detroit, Los Angeles and New York, GSTV is a proven tool for driving business for advertisers and increasing the revenue stream for gas retailers. As the first independently audited and measured network in the gas space, GSTV delivers Nielsen verified viewership, demographics, dwell time, network size and recall. Gas Station TV is a Destination Media Inc. company.
Wayne is a component of GE's 2011 acquisition of Dresser Inc. and is a global leader in the design, manufacture and servicing of fueling forecourt solutions where reliability and uptime are critical. Dispenser, payment platforms, control systems and technology from Wayne play an essential role in traditional and alternative fueling sites around the world. Wayne is ISO14001 certified.
Garden City, N.Y.-based Bolla Oil operates approximately 80 locations in the state of New York under brands including Mobil and Sunoco APlus.
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