WEEDSPORT, N.Y. -- Byrne Dairy has launched new branded store websites showcasing in-store deals, free mobile apps with perishable coupons, integration with social media, text message contests and more through a deal with OpenStore by GasBuddy.
"The store-specific websites and mobile apps will be an attractive and personalized way to directly connect with our customers," said Mark Byrne, president of Sonbyrne Sales Inc., doing business as Byrne Dairy Stores. "Our sites will display current gas prices, as well as advertised weekly promotions and deals. Byrne Dairy's current customers and future customers will see the Byrne Dairy brand extend into social and digital mediums in a fun, and engaging way that keeps them informed."
Jason Toews, Co-founder and CEO of OpenStore, said, "We are thrilled to have Byrne Dairy launching with OpenStore. This is a perfect example of a smaller chain being able to tap into the same, big possibilities larger c-store chains have with respect to digital and social marketing plans.
He added, "What we have provided to Byrne Dairy is a complete turnkey digital and social technology solution that will provide them with the tools to reach their customers easily and effectively while building loyalty."
Weedsport, N.Y.-based Byrne Dairy is a family-owned and operated company that bottles tens of millions of gallons of milk, cream and ice cream annually, distributing its products throughout the entire Eastern Seaboard and has the geographic capability to deliver its longer-life dairy and nondairy products to all states east of the Mississippi.
Byrne Dairy also operates 54 convenience stores throughout Upstate New York. Many of the stores include pizza and sub shops, ice cream shops and gasoline pumps. Byrne Dairy has created its own sub shop called Byrnsie’s, offering fresh subs, salads, pizza, wings, hamburgers, hotdogs and more.
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