ANKENY, Iowa -- Convenience-store retailer Casey’s General Stores Inc., in partnership with OpenStore by GasBuddy, has officially launched its mobile app, available for free in the iTunes and Google Play store. With the motto “Home is where the Casey’s is,” the new mobile app creates a new digital home for the community.
Using the Casey’s app, consumers can navigate to their nearest Casey’s location, check gas prices, find the latest deals and product offerings and order pizza directly from their smartphones. Also, users can play games and win exclusive prizes.
“Our mission is to always provide our customers with the most convenience and ease, so we are thrilled to offer a mobile app that will provide so much additional value,” said Casey’s General Stores chairman and CEO Robert J. Myers. “We look forward to working closely with OpenStore and creating a more robust digital marketing strategy.”
Partnering with OpenStore by GasBuddy gives Casey’s the tools to better learn about their customers’ preferences and send targeted personalized messages designed to drive store traffic and increase sales.
“Casey’s General Stores has built a reputation as an industry leader and will continue to remain in that position with the OpenStore solution,” said Tony Chidiac, vice president of Retail at OpenStore by GasBuddy. “We are excited to be working with Casey’s and look forward to providing them with the tools necessary to better connect with their customers.”
OpenStore by GasBuddy, Gaithersburg, Md., provides solutions that increase customer loyalty by providing two-way communication between convenience-store owners and customers using web technologies and custom-branded mobile applications. The OpenStore dashboard allows retailers to collect customer feedback, manage social media and deliver mobile coupons and text message campaigns from one location.
Casey's General Stores, based in Ankeny, Iowa, operates more than 1,900 convenience stores in 14 states throughout the Midwest.
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