Mobile technology
Less than one-fifth of consumers overall have a c-store mobile app on their phone, with Northeasterners most likely and Midwesterners the least likely.
Notably, one-third of consumers overall are interested in paying for foodservice items with a mobile app, led by Northeasterners and Southerners.
Atlanta-based RaceTrac is using its RaceTrac Rewards app to engage customers and improve service, says Will Alexander, vice president of information systems.
“We now have the ability to collect and analyze more consumer data than we have ever had before,” Alexander says. “This increase in external data gives us the ability to provide specialized offers and better understand what our guests are purchasing and why.”