Cumberland Farms Accepting Apple Pay

Offering new mobile payment system at all locations

Cumberland Farms Apple Pay (CSP Daily News / Convenience Stores)

FRAMINGHAM, Mass. -- Convenience store retailer Cumberland Farms Inc. said that it is now accepting mobile payments via Apple Pay at all of its nearly 600 retail locations across the Northeast and Florida.

Apple Pay enables customers to conveniently pay for goods by tapping their iPhone 6, iPad Air 2 or iPad mini 3 on Cumberland's NFC-enabled PIN pads. The chain currently accepts Apple Pay for in-store purchases, and the company said that it is working with its partners to make it available at the pump soon.

Cumberland Farms launched its own innovative mobile payment app--SmartPay Check-Link--in February 2013. The app links directly to customers' checking accounts.

"Prior to Apple Pay, we pioneered a pay-at-the-pump mobile payment app, which makes gas transactions as easy and convenient as possible for our customers and also saves users 10 cents on every gallon of gas," said Ari Haseotes, CEO of Cumberland Farms. "To date, our customers have purchased $600 million of our products using SmartPay, and have enjoyed savings of over $16 million on gas purchases. They love the savings and the convenience."

Chief information officer Dave Banks said, "Our 'first-mover' position on mobile pay at the pump sets us up to continue to innovate on platforms like Apple Pay. We are working with our partners now to leverage the SmartPay platform and make Apple Pay available at the pump soon."

Framingham, Mass.-based Cumberland Farms is a family-owned and -operated chain of approximately 600 convenience stores in 11 states.

Part of CSP's 2014 Convenience Top 101 retailers