LA PLATA, Md. -- Dash In Food Stores has selected ADFLOW Networks to support the launch of its new digital signage initiative across its network of more than 60 convenience stores in Maryland, Virginia and Delaware.
To date, five new Dash In stores have been equipped with six to nine digital displays each, and plans are in place for continued development throughout 2015.
Eliminating paper signage and stickers was an important element to supporting Dash In’s contemporary brand experience. “We set out to find a solution that would separate us from the average convenience store,” said Michelle Reeves, marketing and promotions manager of Dash In, La Plata, Md.
“This attitude highlights one of the major reasons Dash In decided to move forward with their digital signage rollout to support a cutting-edge, modern look and feel within their new store layouts,” she said. “Our decision to move forward with the ADFLOW monitors allows us to make changes more readily and economically in the long term by avoiding repetitive printing costs.”
Mike Abbott, president of ADFLOW Networks, “The Dash In digital signage installation and rollout has been a great success. Dash In have significantly amped up the customer experience with the signage in their new stores and we look forward to helping them carry this experience through to all of their locations.”
Based in Burlington, Ontario, with U.S. offices in Chicago, ADFLOW Networks delivers digital signage, interactive kiosks and marketing solutions to retailers and brands in North America, powered by its Dynamic Messaging System, using patented AdSecure technology. Since 2000, ADFLOW has offered its turnkey solution featuring its software platform together with comprehensive services that help companies reshape their customer experiences.
Dash In’s newest stores feature self-serve gourmet grill bars, offering a range of hot menu items such as breakfast sausages, bratwursts and hot dogs. They also feature a made-to-order section of the store that allows patrons to custom build their own subs and artisanal sandwiches from a range of premium fillings and freshly baked breads. Menu options include Dash In’s best-selling signature spicy wings, potato wedges and regionally famous Slide Inz. Dash In is a hub for convenient living, offering competitive fuel pricing and a wide range of fresh healthy snacks, drinks and grocery items that are easy to grab for busy customers on the move.
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