Technology/Services

DataMax Gives C-Store Software a 'Technology Facelift'

Rolls out new global retail management solution

ROUND ROCK, Texas -- DataMax Group Inc., a provider of convenience store backoffice software, has released a new version of its global retail management software, Envoy 8. The new c-store retail management software will provide retailers with more tools than ever to help maximize profits and streamline store operations.

DataMax (CSP Daily News / Convenience Stores / Technology)

"Envoy needed a technology facelift," said Lee Pennington, president and CEO of DataMax, Round Rock, Texas. "The technology we were using had fallen behind, and we needed to improve for our customers. We chose a technology stack and application architecture, then we converted our development process from Waterfall to Extreme Agile to better address our customer's need for rapid change."
He said the new Envoy 8 encapsulate all business rules of prior Envoy products, adds new features and business rules and provides a "future-proof platform for the rapid and constant change today's convenience store management teams require."

DataMax also makes the process of implementing its solutions simple through its "blueprint-and-build" process. This is also coupled with the software's ability to integrate with devices and other existing software on a plug-and-play basis.

"Envoy 8 represents the latest iteration of our world-class convenience store retail management software. It provides full life-cycle support for both dry and wet stock management as well as accompanying requisite features such as price book, accounting, daily book, analysis and business intelligence (BI). This new version leverages the latest technology to focus on better integration of data sources, faster processing speeds and a completely new and innovative set of marketing tools in a new Advanced Promotions Manager module," said Peter Jackson, vice president of engineering at DataMax.

Envoy 8's new platform will allow convenience store owners to focus on real-time store activity with quick and customizable sales data analysis, which can also be used to structure targeted sales with the new advanced promotion manager module and price book.

Also, to reach more customers and promote specific items in store, Envoy 8 has the ability to push specials and select pricing through store social channels such as Twitter and Facebook.

Included in Envoy 8 is a full suite of analysis tools based on pivot grids and on-demand graphing as well as canned and user-definable reports. Analysis can all be done from a central headquarters control point for all aspects of the entire retail operation.

Other new capabilities of the Envoy 8 Global Retail Manager include:

  • User-defined KPIs.
  • User-defined dashboards.
  • User-defined reports--system-wide and personal.
  • Ability to rapidly integrate with modern technology.
  • Tight controls for operations via work flow.
  • Advanced Food service and recipe management with ingredient-level inventory tracking.
  • Physical inventory tracking and reporting by item.
  • Multiple languages, currencies and taxes.
  • Ability to control allowable variances through defined exceptions.

For more than 20 years, DataMax has focused on providing innovative and comprehensive software solutions and professional services to the convenience store and petroleum industries, with more than 28,000 sites installed in more than 50 countries.

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