BATTLE CREEK, Mich. -- Southwest Michigan Marathon jobbership Davis Oil Co. has teamed up with OpenStore by GasBuddy on a digital marketing solution to reward its convenience store customers with special discounts and offers while driving in-store sales.
Battle Creek, Mich.-based Davis Oil 18 C-Store locations--actually bearing the name "C-Store"--across the state.
With OpenStore, Davis Oil now has the ability to reach drivers through a branded mobile app, individual store web pages, mobile coupons and social media.
"OpenStore has provided us with a fully integrated platform that allows us to give back and say thanks to our loyal customers and much more," said Jon Davis of Davis Oil. "We can now extend special offers and discounts which are exclusive to C-Store app users. This is also a great tool to increase awareness and set ourselves apart from other providers! The implementation process with OpenStore has been close to seamless. We are looking forward to taking this next step in continuing to brand and build our company."
Jason Toews, co-founder and CEO of OpenStore by GasBuddysaid, "We help our clients identify new opportunities, make choices between those opportunities and optimize their customer experiences to attain and sustain market leadership. OpenStore is a complete turnkey social technology solution that will support Davis Oil's strategies to reach their customers with targeted marketing and powerful messaging."
Gaithersburg, Md.-based OpenStore by GasBuddy increases customer loyalty by providing two-way communication between convenience store owners and customers using web technologies and custom branded mobile applications. The OpenStore dashboard makes it easy to collect customer feedback, manage social media, deliver mobile coupons and text message campaigns from one location.
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