F.L. Roberts Expands Digital Marketing Strategy

Launches new mobile app in partnership with GasBuddy OpenStore

F.L. Roberts OpenStore GasBuddy

BOSTON -- F.L. Roberts & Co, a major independent petroleum marketer in western Massachusetts, has announced the launch of its new mobile app in partnership with GasBuddy OpenStore.

The F.L. Roberts app gives users instant access to coupons, deal alerts, lottery results and gas prices while on the go. Members of the F.L. Roberts RewardsPLUS customer rewards program can keep track of points, recent transactions and list of available redemptions and promotions. Additionally, customers can easily find the nearest F.L. Roberts location with the amenities they need.

“We are thrilled to announce the launch of the F.L. Roberts app,” said Steven Roberts, president of F.L. Roberts & Co. “The OpenStore solution allows us to reach our customers no matter where they are and offers real value for their busy lives.”  

GasBuddy OpenStore provides the tools to send targeted marketing messages and custom deals based on customer preferences. This gives F.L. Roberts the unique ability to translate digital marketing efforts into store traffic and sales, in a measurable way.

“We are excited to partner with F.L. Roberts to create a robust digital marketing campaign through the OpenStore solution,” said Tony Chidiac, vice president of retail for GasBuddy OpenStore, Boston. “Our key objective is to connect retailers to their customers in a way that will drive sales, increase engagement and boost brand awareness.”

GasBuddy OpenStore is a solution that increases customer loyalty by providing two-way communication between convenience-store owners and customers using web technologies and custom-branded mobile applications. The OpenStore dashboard allows the user to collect customer feedback, manage social media, deliver mobile coupons and text message campaigns all from one location.

F.L. Roberts & Co. is a fourth-generation, family-owned business founded in 1920 by Frank L. Roberts as an automotive parts and tire business in Springfield, Mass. Today, F.L. Roberts is the largest independent petroleum marketer in western Massachusetts. Its network of companies includes 28 convenience stores, 21 car washes, 9 Jiffy Lubes, 2 truck refueling centers and the Whately Diner.