STANDISH, Mich. -- Forward Corp. is moving its Forward Rewards program to the Paytronix Rewards platform to improve the ways in which it engages customers at its Forward Convenience Stores.
The new Forward Rewards will launch in November across 40 gas stations and convenience stores in Michigan with plans to later expand the program to Standish, Mich.-based Forward Corp.’s restaurant, hotel, home heating oil and retail businesses.
A points-based program, Forward Rewards members earn 10 points for every gallon of gasoline and 20 points for every dollar spent in store. Members also earn a sign-up bonus discount of 5 cents per gallon every time they purchase gas for 30 days. The program integrates with Forward’s sweepstakes, offering members various ways to earn entries for four giveaways per month.
The modernized Forward Rewards program replaces a 10-year-old program that had attracted 60,000 members but relied on RFID tags, a detached printer at the point of sale and no ability to roll back prices at the gas pump.
Leveraging the Paytronix API to integrate with Forwards’ VeriFone POS, the updated Forward Rewards program provides multiple ways to identify and connect with members and eliminates both expensive RFID technology as well as the inconvenience of replacing lost cards.
“It will be much easier to manage the program with the Paytronix platform, to do campaigns and outreach that drive more visits. Paytronix has created a portal where we can input our own promotional criteria and then email Forward Rewards members each month—sharing their rewards points, the number of sweepstakes entries they’ve earned via purchases, to present new offers and more,” said Emily Mallory, chief marketing officer for Forward. “Our old loyalty program was too difficult to use and had become a bit stale, so we needed to get smarter and more effective with our communications. Paytronix is helping us to do that.”
November’s rollout of the new and improved Forward Rewards will kick off with a super-mega giveaway sweepstakes, including more than 100 high-end prizes. It will work as a registration bonus for everyone who signs up for the new reward program and will include a challenge for each store—with prizes for locations that register the highest percentage of new members.
The new program also includes competitions for employees to win prizes and perks.
Newton, Mass.-based Paytronix Systems Inc. is a provider of reward program solutions to restaurants and retailers.
Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.