BOSTON -- GasBuddy and Navads, a location-data-management company, have partnered to form a new listings management service specifically for fuel and convenience-store brands. The tool runs through Business Pages, GasBuddy’s B2B software-as-a-service (SaaS) platform.
The software gives retailers the ability to publish gas prices and manage their location data (address, hours, amenities, etc.) directly through the GasBuddy Business Pages dashboard, which will be published on the GasBuddy app, as well as syndicated across publishers such as Google, Bing, Apple, Waze and in-car navigations.
“Retailers can now rest assured that they can control the facts of their business,” said Greg Fox, executive vice president of retail services for GasBuddy. “Bottom line, in this digital world, it is crucial that your business can be found by potential customers, no matter how they’re searching. By adding the strength of Navads’ global listings management platform onto our award-winning GasBuddy Business Pages SaaS product, we have created something very powerful for our fuel and convenience clients.”
“[This] combination offers the best-in-breed solution in listings management for fuel and convenience stores,” said Lex ten Veen, CEO of Navads. “It allows us to strengthen our market-leading position in the fuel retail industry delivering optimized profiles and key insights to our fuel clients in the leading smartphone app used by drivers on the go.”
Boston-based Gasbuddy is a smartphone app using crowdsourced information to help drivers find the best gas prices, closest stations, friendliest service, cleanest restrooms, tastiest coffee and more. The company’s B2B retailer SaaS, known as GasBuddy Business Pages, provide fuel marketers and retailers an opportunity to maintain their station information, manage their brand and promote to their target consumer audience.
Navads, based in Amsterdam, offers location-data management for enterprise and SMB brands worldwide distributed by a network of resellers and industry partners. Navads ensures business listings are optimized for search throughout the whole local search ecosystem.