GREENSBORO, N.C. -- Gilbarco Inc. has certified the Rollback Rewards loyalty program from Fueland Inc. of Flower Mound, Texas, for use with the Gilbarco Passport point-of-sale (POS) system. Passport software features Gilbarco's fully integrated, generic loyalty program interface that is based on the Petroleum Convenience Alliance for Technology Standards (PCATS) to simplify integration. Passport and Rollback Rewards deliver value to the retailers by increasing sales and return visits, attracting new customers and increasing customer retention, the company said.
Consumers [image-nocss] who purchase products and services from Fueland Rollback Gas Rewards affiliates earn free fuel.
"Jacobs Petroleum has been very pleased with the ease of installation and the smoothness of operation of our newly implemented Fueland Rollback Rewards Program," said Steve Stuck of Jacobs Petroleum Products, a petroleum wholesaler headquartered in Waynesburg, Pa. "We have been met with enthusiastic response from our consumers and we are looking forward to reaping the ongoing benefits from the program."
Software solutions provider Fueland's Rollback Gas Rewards Program provides cents-per-gallon rollback fuel loyalty solutions to consumers, convenience stores, grocery stores, restaurants, auto service establishments and general retailers.
Greensboro, N.C.-based Gilbarco Veeder-Root is a major supplier of outdoor payment systems, integrated fuel control, site management and support services for petroleum marketers and commercial fueling enterprises worldwide.
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