GREENSBORO, N.C. -- Travis Bouck has joined Gilbarco Veeder-Root as vice president of marketing for North America.
In this role, Bouck will lead the Greensboro, N.C.-based marketing team in positioning and product strategy, business development as well as new product introduction.
He is particularly dedicated to implementing consistent "Voice of the Customer" activities into the product development process, continuing Gilbarco's legacy of long-term partnership with its retailer and commercial customers.
"We are very pleased to welcome Travis to our team," said Mike Schulte, president of Gilbarco Veeder-Root North America. "With his strong product development background and marketing leadership skills, Travis will be a great asset to Gilbarco and the industry at large."
Prior to joining Gilbarco Veeder-Root, Bouck held various leadership positions with the Boston Consulting Group, Honeywell International and most recently with UTC Fire & Security, where he served as director of product management for global fire products.
Gilbarco Veeder-Root is a worldwide technology leader for retail and commercial fueling operations. It offers a broad range of integrated solutions from the forecourt to the convenience store and head office.
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