GREENSBORO, N.C. -- Gilbarco Veeder-Root has extended its Insite360 cloud services to include Impulse, its countertop merchandising system. Giving the system access to the cloud allows convenience-store operators to develop, schedule, manage and analyze promotional and interactive content at any site or group of sites from a remote location.
Impulse is a basket-based, suggestive-selling solution that uses behind-the-scenes technology to display offers, games and surveys to the customer before, during and after checkout. It integrates with Gilbarco's Passport point-of-sale system and store price book so that for each purchase made, the automated upselling feature generates displays at the checkout counter to increase basket size and overall sales.
Analytics can be accessed on the Impulse dashboard. The dashboard displays high-level summaries of upselling (units and dollars), digital punch-card campaigns, surveys and site status. In addition to the high-level summaries, it can also generate a variety of detailed reports by site or group of sites for products, digital punch-card campaigns and surveys, the company said. The data can be used to refine promotional content and combinations of offers for best results.
"Impulse makes predicting what customers want easier because the findings are data driven," said Mark Williams, vice president of marketing at Gilbarco. "Our Impulse merchandising solution is a key asset for retailers to gain insight on what customers enjoy for the best upselling strategies, and studies have conservatively shown a 5% increase in sales."
Another Impulse feature is survey development and data compilation. The portal allows operators to create and edit questions using a variety of formats, from multiple choice to cascading surveys wherein one answer stimulates a different question. Similar to the flexibility with promotional offers, each site can host its own customized survey or carry a general survey. Impulse also captures and displays survey analytics in detailed or dashboard format, making the data easier for c-store owners to leverage in making their operations more attractive to customers.
By leveraging Impulse’s useful functionalities and enhancing access by c-store owners through Impulse’s easy-to-use dashboard, users will be able to optimize the customer experience at their sites as well as track and manage what Impulse does for each.
Greensboro, N.C.-based Gilbarco Veeder-Root is a retail and commercial-fueling operations company offering a broad range of integrated solutions from the forecourt to the convenience store and head office.
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