To build the foundation of this program, GSP will also conduct a store-by-store survey of all assets. This initial survey will allow the district managers to have access to store profile information and will be the base set of [image-nocss] data upon which subsequent store-level online surveys will be based. Managers will leverage GSPSurveyor's store profiles to improve store-level support and refine store-level planning.
"GSPSurveyor will allow us to track our stores' physical attributes and assets. With this insight, we can then use it to make better-informed decisions on equipment repairs and expense management, which should result in a better bottom line," said John Baregi of Holiday Stationstores.
Holiday Stationstores uses financial and other software solutions they have purchased, but realized that in order to improve the ROI on those programs, accurate store data is required. It said that the most valuable aspect of GSPSurveyor is the ability to capture data from the field in near real-time. By using the GSPSurveyor Mobile Edition, Holiday Stationstores will empower district managers to provide feedback from a camera-enabled PDA.
The data captured from the field will be used throughout the company to track aspects such as maintenance issues including the ability to send messages directly to the maintenance department (with photos), improper point-of-purchase (POP) execution; and competitive information and pricing.
Bloomington, Minn.-based Holiday Stationstores has approximately 300 corporately owned stores located throughout 12 states in the northern tier region of the United States: Minnesota, Wisconsin, Michigan, Iowa, North Dakota, South Dakota, Nebraska, Montana, Wyoming, Idaho and Washington, as well as in Alaska. Holiday Stationstores also has more than 100 franchise stationstores located throughout Minnesota, North Dakota and Wisconsin.
Clearwater, Fla.-based GSP Marketing Technologies is a leader in strategic marketing at the point of purchase.
Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.