WORCESTER, Mass. -- Convenience-store retailer Honey Farms Inc. is expanding its relationship with The Pinnacle Corp. by adding the technology provider's home office, backoffice and self‐branded gift card software.
Honey Farms, a privately held chain with 36 locations in Massachusetts and New Hampshire, first began doing business with Pinnacle 20 years ago, in 1996, to automate the processing of paperwork in its convenience stores. Over the years the partnership has expanded beyond first‐generation backoffice to include point of sale (POS), price book, customer loyalty and business intelligence.
Worcester, Mass.-based Honey Farms will soon begin deploying the browser‐based backoffice and home office platform to further improve operational efficiencies and controls.
“Pinnacle enables us to optimize processes from pointofsale to P&L," David Murdock, president and CEO at Honey Farms, said. "We’ve enjoyed a long‐term, collaborative partnership with Pinnacle and the result has been a competitive advantage for us.”
The software implementation of Manager Workstation (backoffice), Auditor (home office) and LoyalPay (self‐branded gift card) will begin as early as second quarter this year.
Ed Freels, director of information systems at Honey Farms, said, “With the need for market responsiveness, Pinnacle’s exclusive focus on our industry, system flexibility and willingness to listen has made them a good technology partner for Honey Farms.”
Arlington, Texas-based Pinnacle is a leader in the automation technology industry focusing on the convenience-store and petroleum industries. It delivers products that automate c-store operations and supply-chain management of fuel operations.
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